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With E-Commerce Modernization Solution
Gear Up the Customer Experience!

The momentum that e-commerce has gained for a long time with digital transformation has peaked in 2020 with Covid-19. Not only have e-commerce volumes increased, but penetration has also grown at incredible rates. When the development of technology and changing conditions were added to this growth, the behaviors of individual and corporate consumers differed and necessitated the adoption of new business models. Because customers can now shop through numerous channels and customize the shopping point as they wish.

The complex shopping journey and the experience economy, which has replaced the value-driven economy of old, make it necessary for e-commerce to grow on modern foundations. In today’s world, where cloud services are increasingly used for reasons such as agility and innovation and cost savings, e-commerce is also being modernized in cloud environments. Google Cloud is taking an active role in e-commerce modernization with a next-generation retail approach.

Smart Analytics Solutions

Can I still grow while maintaining my competitive advantage? Can I provide personalized service where customers are? Am I making good use of my data? Am I able to reflect innovation in my corporate culture? Because retail is a priority industry for Google Cloud, Google users can always answer yes to these questions.

By 2024, it is estimated that one-third of total trade will be through e-commerce; Google solves the problems facing IT teams in the cloud.

Flexible, agile, fast but most of all does not compromise on security, offers a reliable infrastructure at reasonable costs, responds to optimization and scaling needs and portable, cloud solutions are inevitable in e-commerce for service where it is needed.

Those who want to manage their e-commerce operations customer-centric and data-driven can respond to retail trends and paradigm shifts with Google Cloud’s e-commerce modernization solutions.

Release Analytics
(Stream Analytics)

You can extract value from your real-time data using broadcast analytics. You can ingest, process, and analyze event streams in real time to make data more useful and accessible from the moment it’s created.

Retail Trends

  • The experience that starts in digital ends in digital or physical
  • It is now much more important to be able to reach the customer through more channels, in the way they want and easily.
  • Growth and flexibility continue, and budgetary and profitability pressures still weigh heavily on retailers.

Paradigm Shifts

  • There are significant differences between customers’ previous and current store experiences. Whether online or offline, a more personalized in-store experience is now sought.
  • Supply chain maintains its place in our lives as an important issue of today and the future.
  • The employee experience is also changing. Whether they’re working from home or remotely, it’s important to create a collaborative experience for employees

E-Commerce Investments

Global e-commerce, which was $ 3.46 trillion in 2019, is expected to reach $ 4.4 trillion in 2025. Thus, the share of e-commerce in total retail is estimated to increase to 20.8%. In the first six months of 2020, Turkey’s e-commerce volume increased by 66% compared to the previous year and reached TL 226 billion. When the growth forecasts between 2000-24 are examined, e-commerce in Turkey is expected to grow by an average of 23.7% every year and increase 2.3 times in 4 years. In this race to grow in the e-commerce market, companies are also investing heavily in their systems in the face of increasing demand:

  • Lossless coverage of incoming traffic
  • A fast and smooth shopping experience
  • The e-commerce site recognizes the person and offers him special campaigns

If these cannot be met, there is a loss of sales or a negative customer experience.

Low-cost scalable infrastructure investments without the need to allocate large budgets for short-term campaigns are possible with Google.

Technologies that will enable companies to make digital commerce more sustainable include: autonomous commerce, seamless transactions, omnichannel diversity, personalization, sustainable commerce, great customer experiences, new business models and trust.

E-Commerce Modernization

Is it possible to have a dynamic, flexible, scalable and low-cost infrastructure?

In order to create your cloud strategy and make a seamless transition to the cloud, Google can evaluate the cloud journey under 2 headings after analyzing the needs and the current situation:

E-commerce Migration:

If its architecture is favorable, the migration of the existing structure to the cloud. The fact that the architectural layers support autoscaling…

Modernization (E-Commerce Modernization):

Modernizing the application by making it cloud-specific (cloud native) so that it can be exported to the cloud instantly or continuously…

Benefits of E-Commerce Modernization

The most important achievement of modernization is agility! It is a very critical point that the components of the application, which is created with microservice technology instead of monolithic application, are continuously developed and published, and that it is not interrupted during this time. In this way, instead of spending time on operational work, new features or products can be focused on and new developments can be deployed quickly. On the other hand, it is possible to increase sales revenues and improve the customer experience thanks to services integrated with advanced data analysis and machine learning technologies on the cloud.


Continuous innovation

Advanced features

Data-driven testing

Increased conversion rates

Seamless version management

Reduction in Resource Usage

Cost Advantage