The momentum that e-commerce has gained for a long time with digital transformation has peaked in 2020 with Covid-19. Not only have e-commerce volumes increased, but penetration has also grown at incredible rates. When the development of technology and changing conditions were added to this growth, the behaviors of individual and corporate consumers differed and necessitated the adoption of new business models. Because customers can now shop through numerous channels and customize the shopping point as they wish.
The complex shopping journey and the experience economy, which has replaced the value-driven economy of old, make it necessary for e-commerce to grow on modern foundations. In today’s world, where cloud services are increasingly used for reasons such as agility and innovation and cost savings, e-commerce is also being modernized in cloud environments. Google Cloud is taking an active role in e-commerce modernization with a next-generation retail approach.