{"id":9321,"date":"2023-03-01T11:56:12","date_gmt":"2023-03-01T08:56:12","guid":{"rendered":"https:\/\/globalit.com.tr\/?p=9321"},"modified":"2024-03-20T16:59:21","modified_gmt":"2024-03-20T13:59:21","slug":"medya-reklam-entertainment-sektorleri-bulut-teknolojiden-nasil-faydalanir","status":"publish","type":"post","link":"https:\/\/globalit.com.tr\/medya-reklam-entertainment-sektorleri-bulut-teknolojiden-nasil-faydalanir\/","title":{"rendered":"Medya & Reklam & Entertainment Sekt\u00f6rleri ve Bulut"},"content":{"rendered":"\r\n

Bulut Teknolojilerinden Nas\u0131l Faydalan\u0131rlar?<\/h2>\r\n\r\n\r\n\r\n

Yeni yeni filizlendi\u011fi zamanlarda \u015fa\u015f\u0131rt\u0131c\u0131 buldu\u011fumuz teknolojik geli\u015fmeler, art\u0131k dev bir a\u011fa\u00e7 gibi hayat\u0131n her alan\u0131na k\u00f6k salm\u0131\u015f ve ak\u0131\u015f\u0131n do\u011fal bir par\u00e7as\u0131 olmu\u015f durumda. Teknoloji, bireysel anlamda hayat\u0131m\u0131z\u0131 kolayla\u015ft\u0131r\u0131p daha pratik h\u00e2le getirirken ayn\u0131 zamanda i\u015f d\u00fcnyas\u0131ndaki t\u00fcm sekt\u00f6rler i\u00e7in geli\u015fim ve ba\u015far\u0131ya a\u00e7\u0131lan alt\u0131n kap\u0131 vasf\u0131n\u0131 da korur. Bulut bili\u015fim de teknolojik geli\u015fmelerle hayat\u0131m\u0131za giren kavramlardan biri. Bu yaz\u0131m\u0131zda bulut bili\u015fimin tam olarak ne oldu\u011funa k\u0131saca de\u011findikten sonra medya, reklam ve e\u011flence sekt\u00f6r\u00fcndeki kurum ve \u015firketlere neler kazand\u0131rabilece\u011fini anlataca\u011f\u0131z.<\/p>\r\n\r\n\r\n\r\n

Bulut Bili\u015fim (Cloud Computing) Nedir?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Bulut teknoloji kavram\u0131n\u0131 hen\u00fcz hi\u00e7 duymad\u0131ysan\u0131z bile hayat\u0131n\u0131zda en az birka\u00e7 kez kullanm\u0131\u015f olmal\u0131s\u0131n\u0131z. Tam olarak ne oldu\u011fu sorusunu k\u0131saca bilgisayar ortam\u0131nda saklanabilecek t\u00fcm verilerin internet arac\u0131l\u0131\u011f\u0131yla sanalla\u015ft\u0131r\u0131lmas\u0131 ve dijital bir depoda stoklanmas\u0131 \u015feklinde cevaplayabiliriz. Bilgisayar, tablet ya da mobil cihaz\u0131n\u0131zdaki t\u00fcm g\u00f6rsellerin, ses ve yaz\u0131 dosyalar\u0131n\u0131n bir bulut i\u00e7erisine sakland\u0131\u011f\u0131n\u0131 ve her istedi\u011finizde, d\u00fcnyan\u0131n neresinde olursan\u0131z olun o dosyalara ula\u015fabildi\u011finizi d\u00fc\u015f\u00fcn\u00fcn. Biraz daha somutla\u015ft\u0131rmam\u0131z gerekirse e-posta yaz\u0131\u015fmalar\u0131m\u0131z\u0131n ve bu yaz\u0131\u015fmalar s\u0131ras\u0131nda payla\u015ft\u0131\u011f\u0131m\u0131z t\u00fcm dosyalar\u0131n sakland\u0131\u011f\u0131 ortam bulut teknoloji hizmetlerine \u00f6rnek g\u00f6sterilebilir.<\/p>\r\n\r\n\r\n\r\n

Medya, Reklam ve Entertainment<\/strong> Sekt\u00f6rleri Bulut Teknolojiyi Neden<\/strong> Kullanmal\u0131?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Medya, reklam ve entertainment (e\u011flence) sekt\u00f6rleri dijitalle\u015fmenin en \u00e7ok ihtiya\u00e7 duyuldu\u011fu alanlar aras\u0131nda. \u00c7\u00fcnk\u00fc art\u0131k gazete ve dergi gibi s\u00fcreli yay\u0131nlar, yerini her konuda g\u00fcncel i\u00e7eriklerin yay\u0131mland\u0131\u011f\u0131 medya platformlar\u0131na b\u0131rak\u0131r.<\/p>\r\n\r\n\r\n\r\n

Y\u0131llarca evlerin ba\u015fk\u00f6\u015fesinde yer alan televizyon ve radyolar; her t\u00fcrde seyirlik i\u00e7eri\u011fin, milyonlarca m\u00fczik eseri se\u00e7ene\u011finin ve podcast\u2019lerin yay\u0131mland\u0131\u011f\u0131 dijital platformlar kar\u015f\u0131s\u0131nda eski pop\u00fclerli\u011fini yitirir. T\u00fcm g\u00f6rsel ve i\u015fitsel sanat eserleri, b\u00fcy\u00fck organizasyonlara gerek kalmadan d\u00fcnyan\u0131n her yerindeki merakl\u0131lar\u0131na ula\u015fabilir. Art\u0131k neredeyse her ya\u015ftan insan\u0131n ak\u0131ll\u0131 mobil cihazlara veya bilgisayarlara ula\u015fabildi\u011fini ve g\u00fcn\u00fcn \u00f6nemli bir k\u0131sm\u0131n\u0131 internet ortam\u0131nda dola\u015farak harcad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde bu durum daha anlaml\u0131 h\u00e2le gelir.<\/p>\r\n\r\n\r\n\r\n

Medya, reklam ve e\u011flence sekt\u00f6rleri, hedef kitleleri ve odaklar\u0131 bak\u0131m\u0131ndan ayn\u0131 \u00e7er\u00e7evede ele al\u0131nd\u0131\u011f\u0131nda dijitalle\u015fme, bu \u00fc\u00e7 sekt\u00f6r\u00fcn daha az maliyet ve \u00e7abayla \u00e7ok daha geni\u015f kitlelere ula\u015fmas\u0131na imk\u00e2n tan\u0131r. Medya ve e\u011flence sekt\u00f6r\u00fcndeki t\u00fcm g\u00f6rsel veya i\u015fitsel yay\u0131nlar\u0131n internet arac\u0131l\u0131\u011f\u0131yla milyonlara ula\u015fabilmesi i\u00e7in \u00f6nce dijital d\u00fcnyada hayat bulmas\u0131 gerekir. Ayn\u0131 \u015fekilde reklam sekt\u00f6r\u00fcndeki t\u00fcm \u00e7al\u0131\u015fmalar da hedef kitleye ula\u015fabilmek i\u00e7in \u00f6nce birer internet verisine d\u00f6n\u00fc\u015ft\u00fcr\u00fclmeli. Bulut teknoloji, t\u00fcm bu \u00fcr\u00fcnlerin dijital d\u00fcnyaya aktar\u0131lmas\u0131n\u0131 ve burada depolanarak hedef kitleye ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flar.<\/p>\r\n\r\n\r\n\r\n

Medya, Reklam ve Entertainment<\/strong> Sekt\u00f6r\u00fcnde Bulut Bili\u015fimin<\/strong> Faydalar\u0131 Nelerdir?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Bulut teknoloji; medya, reklam ve e\u011flence sekt\u00f6rleri i\u00e7in bir dijitalle\u015fme arac\u0131 olmaktan \u00e7ok daha fazlas\u0131n\u0131 ifade eder. Geni\u015f hacimli veriler \u00fcreten, da\u011f\u0131tan ve<\/p>\r\n\r\n\r\n\r\n

performans\u0131n\u0131 belirli standartlar\u0131n \u00fczerinde tutmak zorunda olan bu sekt\u00f6rlerde bulut bili\u015fim kullanmak, bir\u00e7ok avantaj\u0131 da beraberinde getirir. Bulut teknolojinin medya, reklam ve entertainment sekt\u00f6rlerindeki faydalar\u0131na birlikte g\u00f6z atal\u0131m.<\/p>\r\n\r\n\r\n\r\n

1. \u00d6l\u00e7eklenebilirlik<\/h3>\r\n\r\n\r\n\r\n

Bulut teknoloji hizmetlerinin t\u00fcm sekt\u00f6rlerdeki en b\u00fcy\u00fck avantajlar\u0131ndan biri, \u00f6l\u00e7eklenebilir olu\u015fu. Sabit veri depolama ara\u00e7lar\u0131nda hacmin geni\u015fletilmesi gerekti\u011finde y\u00fcksek maliyetler s\u00f6z konusu olur ama bulut teknoloji, bu konuda \u00e7ok daha esnektir. \u00d6l\u00e7eklenebilir depolama hacmi sayesinde verilerin g\u00fcvenle depolanmas\u0131na ve aktar\u0131m h\u0131z\u0131n\u0131n aksakl\u0131\u011fa u\u011framamas\u0131na imk\u00e2n tan\u0131r. \u00d6zellikle medya, reklam ve entertainment gibi al\u0131nan talebe g\u00f6re de\u011fi\u015fken hacimlerde veriler \u00fcreten sekt\u00f6rlerde depolama hacminin ihtiyaca g\u00f6re geni\u015fletilip daralt\u0131lmas\u0131, hem kullan\u0131c\u0131 taleplerinin daha ba\u015far\u0131l\u0131 \u015fekilde yan\u0131tlanmas\u0131 hem de maliyetin d\u00fc\u015f\u00fcr\u00fclmesi anlam\u0131na gelir.<\/p>\r\n\r\n\r\n\r\n

2. D\u00fc\u015f\u00fck Maliyet<\/h3>\r\n\r\n\r\n\r\n

\u0130nternet tabanl\u0131 veri aktar\u0131m\u0131nda gerekli donan\u0131mlar, \u015firketler i\u00e7in y\u00fcksek faturalar \u00e7\u0131karabilir. \u00dcstelik sonras\u0131nda bu donan\u0131mlar\u0131n bak\u0131m\u0131, geli\u015ftirilmesi, yenilenmesi ve g\u00fc\u00e7 t\u00fcketimi gibi ba\u015fka mali giderler de olu\u015fur.<\/p>\r\n\r\n\r\n\r\n

Bulut bili\u015fim hizmetlerinde bu t\u00fcr donan\u0131mlara gerek duyulmaz. T\u00fcm ak\u0131\u015f, \u015firketin anla\u015ft\u0131\u011f\u0131 bulut teknoloji servisi taraf\u0131ndan zahmetsizce y\u00fcr\u00fct\u00fcl\u00fcr. Ayr\u0131ca bulut hizmet servislerinde \u015firketler ihtiya\u00e7lar\u0131 kadar hizmet sat\u0131n al\u0131r ve kulland\u0131k\u00e7a \u00f6derler. Bu da maliyetin azalt\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/p>\r\n\r\n\r\n\r\n

3. Pazardaki Rekabete Daha H\u0131zl\u0131 Yan\u0131t Verme<\/h3>\r\n\r\n\r\n\r\n

Medya, reklam ve entertainment sekt\u00f6rlerinde t\u00fcketici talebi de\u011fi\u015fkendir ve \u00f6ng\u00f6r\u00fclmesi m\u00fcmk\u00fcn olmayabilir. Dolay\u0131s\u0131yla \u015firketlerin sekt\u00f6r i\u00e7i rekabette s\u00f6z<\/p>\r\n\r\n\r\n\r\n

sahibi olmak i\u00e7in pazara h\u00e2kim olmalar\u0131 ve yeni taleplere en k\u0131sa s\u00fcrede yan\u0131t vermeleri gerekir.<\/p>\r\n\r\n\r\n\r\n

Geleneksel y\u00f6ntemlerde veri hacmini art\u0131rmak, y\u00fcksek hacimli i\u00e7erikler \u00fcretmek ve bu i\u00e7erikleri ak\u0131\u015fa kazand\u0131rmak \u00e7ok fazla zaman alabilir. Bulut bili\u015fim hizmetleri ise \u015firkete esneklik ve pratiklik sunar. Bulut veri depolama, bulut video ak\u0131\u015f\u0131 gibi \u00f6zel planlar sayesinde pazardaki talep \u00e7ok daha k\u0131sa s\u00fcrede kar\u015f\u0131lanabilir.<\/p>\r\n\r\n\r\n\r\n

4. K\u00fcresel Eri\u015fim G\u00fcvenirli\u011fi<\/h3>\r\n\r\n\r\n\r\n

Medya, reklam ve e\u011flence sekt\u00f6rleri i\u00e7in \u00fcr\u00fcn veya hizmetin t\u00fcm \u00fclkede ve uluslararas\u0131 alanda sorunsuzca da\u011f\u0131t\u0131m\u0131 olduk\u00e7a \u00f6nemlidir. Geleneksel y\u00f6ntemlerde sunucular, \u015firket i\u00e7inde belirli b\u00f6lgelerde yer al\u0131r ve yay\u0131nda gecikmeler, kopmalar, \u00e7e\u015fitli aksakl\u0131klar ola\u011fanla\u015f\u0131r.<\/p>\r\n\r\n\r\n\r\n

Bu durum hedef kitle memnuniyetini olumsuz etkilemekle kalmaz, yay\u0131nc\u0131 kurulu\u015fun yapt\u0131\u011f\u0131 reklam anla\u015fmalar\u0131n\u0131 yerine getirememesi sonucu ciddi \u00f6demeler yapmak zorunda kalmas\u0131na da sebep olabilir. Bulut teknoloji ise daha geni\u015f veri hacimleri sunarak yay\u0131n kapasitesindeki y\u00fck\u00fc azalt\u0131rken ayn\u0131 zamanda d\u00fcnyan\u0131n her yerine bulut medya sunucular\u0131 konumland\u0131r\u0131r. Bu sayede canl\u0131 bir spor m\u00fcsabakas\u0131 seyircisine en az gecikmeyle, sorunsuzca ula\u015fabilir.<\/p>\r\n\r\n\r\n\r\n

T\u00fcm sekt\u00f6rler i\u00e7in bir gereklili\u011fe d\u00f6n\u00fc\u015fen dijitalle\u015fme s\u00fcrecinde bulut bili\u015fim hizmetlerinden faydalanarak siz de \u015firketinizin g\u00fcc\u00fcne g\u00fc\u00e7 katabilirsiniz. \u015eirket dinamiklerinizi uzman ve g\u00fcvenilir bir i\u015f orta\u011f\u0131n\u0131n deste\u011fiyle yap\u0131land\u0131rmak ve t\u00fcm s\u00fcreci kusursuzca y\u00f6netmek i\u00e7in ise Weoll ile hemen ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Bulut Teknolojilerinden Nas\u0131l Faydalan\u0131rlar? Yeni yeni filizlendi\u011fi zamanlarda \u015fa\u015f\u0131rt\u0131c\u0131 buldu\u011fumuz teknolojik geli\u015fmeler, art\u0131k dev bir…<\/p>\n","protected":false},"author":1,"featured_media":9336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":{"0":"post-9321","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genel-teknoloji-ve-inovasyon"},"acf":[],"yoast_head":"\nMedya, Reklam & Entertainment Sekt\u00f6rleri i\u00e7in Bulut Teknolojisi<\/title>\n<meta name=\"description\" content=\"Medya, reklam ve e\u011flence sekt\u00f6rleri, bulut teknolojisi sayesinde i\u015f verimlili\u011fini art\u0131r\u0131rken, maliyetleri de d\u00fc\u015f\u00fcr\u00fcyor. 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