{"id":16309,"date":"2024-10-27T22:33:26","date_gmt":"2024-10-27T19:33:26","guid":{"rendered":"https:\/\/globalit.com.tr\/what-is-data-science-and-how-is-it-used-in-business\/"},"modified":"2025-01-08T13:13:22","modified_gmt":"2025-01-08T10:13:22","slug":"what-is-data-science-and-how-is-it-used-in-business","status":"publish","type":"post","link":"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/","title":{"rendered":"What is Data Science and How is it Used in Business?"},"content":{"rendered":"\n<p>When we look at the types of data, there are many different types of data made by many different companies today. Although there are many different types of data, data science is among the fields that include processes such as collecting, processing and analyzing these data. When looking at large data sets, it can be done by making use of fields such as statistics, mathematics, artificial intelligence and machine learning to obtain meaningful information. Although there are many different types of data, various algorithms are used to solve complex data problems and take advantage of this data.   <\/p>\n\n<p>Data science, which is preferred for detailed research and examination of data, enables the benefit of various fields, especially by examining data in more detail. Thanks to the production of certain analytical tools and models, data can be analyzed reliably. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Data Science Steps<\/strong><\/h2>\n\n<p>When we look at data science, it comes to the fore that it is researched using many different tool models. There are certain steps during these researches. Among these steps, data collection is among the most important steps in the data science process. Data collection, which started with the collection of raw data, can be obtained from various sources. When we look at the general structure, various data are easily obtained thanks to sources such as different databases and sensors.    <\/p>\n\n<p>The data collected using various tools are made suitable for analysis. The data that have been made suitable are corrected and brought back into data form, especially in case of deficiencies and errors. Among the data types, it is useful not to skip exploratory analysis, especially during data cleaning and preparation processes. Exploratory analysis, especially by data scientists to better understand the data, identifies patterns, relationships and trends in the data. In this way, analysis can be done more efficiently.    <\/p>\n\n<p>You can make the data easier to understand through the use of tables, graphs and other visual tools with analysis results. Although there are usually many different steps in such cases, it is easier to understand, especially through data visualization. The final step is to interpret and apply the results. The findings obtained with data science are transformed into business decisions and strategies. In terms of usage, especially with data science, you can help businesses make more effective decisions with these insights.    <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>How to Use Data Science in Business?<\/strong><\/h2>\n\n<p>Although many different applications are used in the business world today, especially the use of data science attracts attention. Data science, which has been used in many different areas in the business world, benefits businesses by being widely used for a long time. You can have information by examining the advantages of data science in the business world more closely in detail.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Understanding Customer Behavior: <\/strong>Thanks to the use of data science in businesses, you can act by better understanding the behavior and preferences of customers. Data science, which is used to optimize certain strategies in terms of marketing, allows you to attract the attention of customers with various advertising campaigns.   <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalized Customer Experience: <\/strong>Thanks to data science, e-commerce, social media and the service sector, especially with the use of data science, a presentation process based on customer experiences comes to the fore. Today, popular applications highlight additional products according to the actions of customers.   <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Financial Services and Risk Management: <\/strong>In terms of risk management, you can use data science in areas such as fraud detection and credit risk analysis in the financial sector. Analyzes that are generally used in such cases come to the fore for better management of financial risks. <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When we look at the types of data, there are many different types of data&#8230;<\/p>\n","protected":false},"author":8,"featured_media":14875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[],"class_list":{"0":"post-16309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Data Science and How is it Used in Business? - Global IT<\/title>\n<meta name=\"description\" content=\"Data science enables strategic decisions in the business world by analyzing big data. It is used to understand customer behavior and offers innovations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Data Science and How is it Used in Business? - Global IT\" \/>\n<meta property=\"og:description\" content=\"Data science enables strategic decisions in the business world by analyzing big data. It is used to understand customer behavior and offers innovations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Global IT\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-27T19:33:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-08T10:13:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/globalit.com.tr\/wp-content\/uploads\/2024\/10\/veri-bilimi-nedir-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Burak_Guzel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Burak_Guzel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/\"},\"author\":{\"name\":\"Burak_Guzel\",\"@id\":\"https:\/\/globalit.com.tr\/en\/#\/schema\/person\/43683dfddd20ea2e20bb8b52daa58183\"},\"headline\":\"What is Data Science and How is it Used in Business?\",\"datePublished\":\"2024-10-27T19:33:26+00:00\",\"dateModified\":\"2025-01-08T10:13:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/\"},\"wordCount\":602,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/globalit.com.tr\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/globalit.com.tr\/wp-content\/uploads\/2024\/10\/veri-bilimi-nedir-scaled.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/\",\"url\":\"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/\",\"name\":\"What is Data Science and How is it Used in Business? - Global IT\",\"isPartOf\":{\"@id\":\"https:\/\/globalit.com.tr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/globalit.com.tr\/en\/what-is-data-science-and-how-is-it-used-in-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/globalit.com.tr\/wp-content\/uploads\/2024\/10\/veri-bilimi-nedir-scaled.jpg\",\"datePublished\":\"2024-10-27T19:33:26+00:00\",\"dateModified\":\"2025-01-08T10:13:22+00:00\",\"description\":\"Data science enables strategic decisions in the business world by analyzing big data. 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