{"id":10561,"date":"2022-10-22T21:12:05","date_gmt":"2022-10-22T18:12:05","guid":{"rendered":"https:\/\/globalit.com.tr\/how-is-a-hybrid-cloud-strategy-transforming-retail\/"},"modified":"2024-01-18T03:36:41","modified_gmt":"2024-01-18T00:36:41","slug":"how-is-a-hybrid-cloud-strategy-transforming-retail","status":"publish","type":"post","link":"https:\/\/globalit.com.tr\/en\/how-is-a-hybrid-cloud-strategy-transforming-retail\/","title":{"rendered":"How is a hybrid cloud strategy transforming retail?"},"content":{"rendered":"\n

Why is a hybrid cloud approach important to the retail industry?<\/strong><\/h2>\n\n\n\n

As the retail industry adopts “fijital” approaches that blend physical and digital experiences into one pot in line with consumer expectations, the use of cloud solutions is increasing. Retailers, who are based on customer satisfaction at every point they contact with the consumer, prefer hybrid cloud systems for their infrastructure. In this article, we focus on how hybrid cloud architecture is transforming retail. <\/em><\/strong><\/p>\n\n\n\n

Undoubtedly, retail is one of the sectors that have experienced the transformation brought by digitalization first-hand. Not so long ago, 30 years ago, in the early 90s, if we had been told that mobile devices such as mobile phones would be accessible to everyone, and that orders placed through the software on these devices would reach our door within minutes, we would have thought that we were talking about a utopia. Today, we use digital infrastructures for the majority of our purchases and define it as a bad customer experience when our order is delayed. When comparing prices, we use the online stores of the brands, we do not even prefer physical shopping for some of our needs. Our standards in the shopping experience are changing, and we prioritize retailers that offer the best price, the best online support, the fastest delivery. <\/p>\n\n\n\n

E-commerce has been growing its share in the retail sector year by year, but the global pandemic that has hit the world has accelerated this process by perhaps 10 years. This has introduced the new face of retail to all outlets, from chain grocery stores to clothing brands, from our favorite bookstore to our neighborhood grocery store. This unexpectedly rapid digitization has also increased the need for consistent experiences in physical and digital. For many businesses today, heavier workloads require higher-tech infrastructures. This is where the hybrid cloud approach comes in. <\/p>\n\n\n\n

After a brief introduction to the transformation of retail, we can move on to the topics following this article. As Google’s oldest partner in Turkey, Global IT, in this article, we will talk about how the hybrid cloud approach is transforming retail and how retailers can take advantage of the possibilities of hybrid cloud. But first, to illustrate this transformation more concretely, let’s recall the results of a recent survey on what consumers expect from the retail industry.<\/p>\n\n\n\n

What do consumers expect from retail? <\/strong><\/p>\n\n\n\n

Retail, one of the sectors most affected by the transformation, has undoubtedly been the first target of supply chain disruptions created by a reality such as the global pandemic. Forced to accept a period of increasing empty shelves, delayed shipments and the need for fast delivery, on top of the signs of a global economic slowdown and high inflation, expectations began to take new forms. Global Consumer Insights Survey<\/a> from global consulting firm PwC provides up-to-date insights. <\/p>\n\n\n\n