With E-Commerce Modernization
Shift Up in Customer Experience!

Through digital transformation, the long-standing acceleration of e-commerce literally peaked in 2020 because of COVID-19. Not only did e-commerce volumes increase, penetration also grew at incredible rates. Once development of technology and change of conditions were added to this growth, the behavior of individual and commercial customers have changed and it necessitated the adoption of new business models. Because customers now can shop from unlimited channels and customize shopping point the way they want. 

The complicated shopping journey and the experience economy, which has replaced the value-oriented economy of the old, make it necessary for e-commerce to grow on modern foundations. Nowadays, where cloud services are gradually used more due to agility and innovation needs and cost savings, e-commerce is also modernized in cloud environments. With a new generation retail approach, Google Cloud plays an active part in e-commerce modernization.

Smart Analytic Solutions

Can I still grow while keeping competitor advantage? Can I offer customized services where clients are present? Can I effectively benefit from my data? Can I reflect innovation to my corporate culture? Since Google Cloud prioritize retail sector, Google users can always answer yes to these questions.

Google solves problems that IT teams will face in the cloud environment. While it is estimated that one third of the total trade will be through e-commerce as of 2024; Google solves the problems IT teams face in the cloud environment

Cloud solutions become inevitable for e-commerce where providing a flexible, agile, fast but most importantly, without sacrificing security, reliable infrastructure for affordable costs and answering optimization and scaling needs and portable as in providing services where needed.

For those seeking to manage customer-oriented and data based e-commerce operations, Google Cloud's e-commerce modernization solutions can respond to retail trends and paradigm shifts.

E-Commerce Investments

Global e-commerce which was 3.46 trillion dollars in 2019, is expected to reach 4.4 trillion dollars in 2025. Therefore, the share of e-commerce's in total retail is estimated to raise 20.8%. In the first six months of 2020, Turkey's e-commerce volume has increased by 66% and reached 226 billion TL compared to previous year. When the growth forecasts for 2000-24 are examined, it is expected that e-commerce in Turkey will grow by an average of 23.7% every year and increase 2,3 times in 4 years. In this growth race in E-Commerce market, enterprises make significant investments in their systems due to increasing demand:

  • Provide incoming traffic without loss
  • The experience of a fast and smooth shopping 
  • Recognition of user by the e-commerce website and offering exclusive special offers

In case where these cannot be met, loss of sale or negative customer experience come into question.

Low-cost scalable infrastructure investments without the need of large budgets for short time special offers is possible with Google.

Technologies that will enable companies to make digital commerce more sustainable include: Autonomous trade, smooth operations, multichannel variety, customization, sustainable trade, perfect customer experiences, new business models and trust.

E-Commerce Modernization

Is it possible to have a dynamic, flexible, scalable and low-cost infrastructure?

After analyzing the needs and current situation, Google can evaluate the cloud journey under 2 headings to create your cloud strategy and make a seamless transition to the cloud:

E-commerce Migration:

If the architecture is suitable, migration of existing structure to the cloud. Architectural structures' support autoscaling… 

E-Commerce Modernization:

Modernization by making the application cloud native, instant or continuously uploadable to the cloud...

Achievements Provided by E-Commerce Modernization

The most important achievement of modernization is agility! It is a very critical point that the components of the application created with microservice technology, instead of a monolithic application, are constantly being improved and released without any interruption. Therefore, instead of spending time to operational works, new developments could be quickly enabled via focusing on new properties or products. On the other hand, through services that work integrated with advanced data analysis over cloud and machine learning technologies, it is possible to increase sale income and develop customer experience.

Agility

Agility

Continuous innovation

Continuous innovation

 Advanced properties

Advanced properties

 Data focused test

Data focused test

  Increasing conversion ratio

Increasing conversion ratio

 Smooth version management

Smooth version management

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